Jaguar Electric Vision Series is a three-part campaign that reimagines the brand’s legacy of performance and elegance for the electric era. Each concept is designed for a specific setting; digital display, product launch presentation, and urban billboard, while maintaining a cohesive visual language: bold typography, strong contrast, and confident headlines.
Designed for showroom screens, this piece uses symmetry, deep shadows, and electric tones to frame the vehicle in motion, evoking control and forward energy.With the message “Precision. Presence. Power.” Jaguar introduces its electric shift while staying true to its legacy of refined design and strong identity.
Made for large-scale launches, this visual uses minimal text and bold lighting to spotlight the car as a symbol of Jaguar’s electric evolution.
Redefining Electric: The Jaguar Way” highlights Jaguar’s move to electric as a natural evolution, guided by its heritage and shaped by its unique vision.
This concept is designed for busy urban settings, like billboards or transit stops, where standing out matters. The car moves forward on a lit path, with strong contrast to make the message impactful.
“Own the Road. Charge Ahead.” speaks to drivers in fast-paced cities. It’s a bold message that reflects Jaguar’s move to electric while keeping the power and identity the brand is known for.
