P&C Wear was founded in 2020 by my sister and I, during the quiet uncertainty of the pandemic. What started as a small idea became a way to bring meaning, intention, and sustainability into everyday fashion.
After a time of pause, Wear What Matters marks the reactivation of our brand—a three-part visual series designed to reconnect with our community. Each piece reflects what we stand for: thoughtful design, limited-impact production, and supporting those around us.
This poster marks the return of P&C Wear with an in-person pop-up event. It introduces floral graphic elements that set the visual tone for the series, combined with neutral colors and bold typography. The composition is clean but expressive, designed to feel fresh, welcoming, and true to our conscious, community-rooted identity.
This piece announces a 15% Mother’s Day offer. The composition stays clean, with floral accents and soft tones that reflect the brand’s calm, conscious identity. A gentle way to mark the occasion through lasting pieces.
This poster closes the series with a clear and conscious message: Shop Sustainable. With minimal layout, floral accents, and centered typography, the design reinforces the brand’s identity without distractions. It’s not just a promotion, it’s a quiet reminder to choose better and support mindful fashion.
